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Our thesis reflects why we wake up every day: to drive innovation and create lasting value at the intersection of automation and investing, transforming traditional businesses into technology-enabled leaders.
Applied Automation
Venture Equity
S2S Assessment
Investment Criteria
Automation is about enhancing human capabilities and creating a future where machines assist us in achieving more than we ever thought possible.” -Elon Musk
2.4 Hours
In 5 years, automation is projected to free up 2.4 hours of an 8-hour workday for a typical U.S. worker to focus on high-value creative and strategic tasks.
85 Million
This year, automation is projected to create opportunities for 85 million workers globally to upskill and transition into emerging roles.
$19.9 Trillion
By 2030, AI is expected to contribute an additional $19.9 trillion to the global economy, accounting for 3.5% of GDP through new opportunities and industries.
Strategies
Our investment strategies are designed to bridge the best of both worlds—combining the downside protection of private equity with the upside potential of venture capital. We focus on building financial platforms that deliver returns while capturing opportunities for growth.
Foundation Strategy
Combining services revenue with higher-margin, software-delivered revenue and ARR provides downside protection while allowing for exceptional growth.
Resources
Explore our Resources section for thought leadership articles, the latest news, and comprehensive materials on how automation is transforming the business landscape.
Automata (Our Blog)
Automation Playbooks
Automation Mindset
Driven by Tomorrow, Delivering Value Today
Why automation is the fastest path to future-proofing your business—without the bloat.
Read More
Automation Mindset
Don’t Create Products, Create Movements
Companies create true transformation by igniting movements that forge emotional connections, turning customers into passionate advocates.
Read More
Human AI
The Liberation of Domain Experts
Automation liberates domain experts from technical constraints, putting innovation power directly in the hands of those who understand problems best.
Read More
Services
To thrive in a business landscape reshaped by automation, companies must align their leadership, systems, and product strategies with modern demands. Higher Order Command (Command) develops and implements automation playbooks through its advisory services, driving transformation, preserving what works, and delivering growth, improved returns, and reduced risk.
Transformation (Command)
Market Sensing (Deal Horizon)
DRIVING TRANSFORMATION: LEADERSHIP, SYSTEMS, AND STRATEGY
Leadership Transformation & Change Enablement
Systems Innovation & Modernization
Strategic Product & Market Optimization
Our Firm
We are a private equity firm that enhances the value of established companies by strategically embedding AI & Automation through our management consulting arm, driving efficient growth and superior returns.
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Headquartered in Austin, TX
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Approach
Our thesis reflects why we wake up every day: to drive innovation and create lasting value at the intersection of automation and investing, transforming traditional businesses into technology-enabled leaders.
Applied Automation
Venture Equity
S2S Assessment
Investment Criteria
Strategies
Our investment strategies are designed to bridge the best of both worlds—combining the downside protection of private equity with the upside potential of venture capital. We focus on building financial platforms that deliver returns while capturing opportunities for growth.
Foundation Strategy
Resources
Explore our Resources section for thought leadership articles, the latest news, and comprehensive materials on how automation is transforming the business landscape.
Automata (Our Blog)
Automation Playbooks
Services
To thrive in a business landscape reshaped by automation, companies must align their leadership, systems, and product strategies with modern demands. Higher Order Command (Command) develops and implements automation playbooks through its advisory services, driving transformation, preserving what works, and delivering growth, improved returns, and reduced risk.
Transformation (Command)
Market Sensing (Deal Horizon)
Our Firm
We are a private equity firm that enhances the value of established companies by strategically embedding AI & Automation through our management consulting arm, driving efficient growth and superior returns.
About
Leadership
Careers
Contact Us
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Approach

S2S Assessment

Measure your company's potential for value creation through systematic automation
Approach

S2S Assessment

Measure your company's potential for value creation through systematic automation
Approach
:
Applied Automation
Venture Equity
S2S Assessment
Investment Criteria

Understanding the Services-to-Software Journey

The S2S (Service-to-Software) Assessment measures a company's evolution from traditional services to software-driven enterprise. Through systematic automation and technology enablement, companies progress from service-based operations to high-multiple software businesses, unlocking significant enterprise value at each stage.

This transformation journey creates value through improved margins, accelerated growth, and expanded multiples. Our proven playbooks and automation expertise guide companies through each phase, ensuring successful transformation while preserving domain expertise.

Creating Sustainable Value

The S2S transformation delivers multiple benefits:

  • Improved Margins: Systematic automation drives operational efficiency
  • Accelerated Growth: Software enablement creates scalable revenue
  • Enhanced Multiples: Market recognition of software-driven model
  • Competitive Advantage: Technology-enabled differentiation
Why Take the Assessment

Our S2S Assessment helps identify your current position and potential for value creation through automation. Complete the assessment to:

  • Understand your position on the S2S Spectrum
  • Identify automation opportunities
  • Evaluate value creation potential
  • Determine alignment with our investment criteria

The Four Phases:

Phase 1: Acceleration

Companies begin their transformation journey with strong service operations ready for automation. Through systematic implementation of AI and automation, these businesses build the foundation for technology-enabled growth.

  • Software Revenue: 0%
  • Gross Margins: ~30%
  • YoY Growth: <10%
  • EBITDA Multiple: 3-4x

Key Focus: Implementing initial automation, identifying recurring revenue opportunities, and building operational efficiency

Phase 2: Foundational

Companies begin integrating software alongside their core services, creating the building blocks for scalable growth. This phase focuses on developing and launching initial software offerings that complement existing service capabilities. Higher Order Capital's Foundation Fund typically partners with companies at this stage, where our automation playbooks can accelerate the transformation journey.

  • Software Revenue: 10-20%
  • Gross Margins: 40-50%
  • YoY Growth: 10-25%
  • EBITDA Multiple: 5-8x

Key Focus: Building recurring revenue streams, launching software products, establishing technology infrastructure

Phase 3: Transition

Organizations significantly scale their software offerings while maintaining service excellence. This critical phase marks the shift toward a software-first operating model.

  • Software Revenue: 30-40%
  • Gross Margins: 60-70%
  • YoY Growth: 25-35%
  • EBITDA Multiple: 8-12x

Key Focus: Scaling software offerings, optimizing operations through automation, expanding market reach

Phase 4: Maturity

Companies operate as fully realized software enterprises while maintaining their service expertise. This phase represents the culmination of the transformation journey.

  • Software Revenue: 60-70%
  • Gross Margins: 70-90%
  • YoY Growth: 35-50%
  • EBITDA Multiple: 12-20x

Key Focus: Operating as a high-multiple software enterprise, expanding platform capabilities, maximizing market opportunity

The Assessment

Coming Soon...

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The future starts here

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Ready to turn possibilities into realities? As automation-focused investors, we partner with companies that are transforming how businesses operate. Whether you're building innovative technology, leading a company that could be a great addition to Higher Order's portfolio, or interested in learning about our investment approach, we'd love to hear from you. We're particularly interested in connecting with founders and executives who are pushing the boundaries of what's possible in AI and automation, and who share our vision for the future of work.
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Higher Order Capital
Resources
Automata (Our Blog)
Automation Playbooks
Approach
Applied Automation
Venture Equity
S2S Assessment
Investment Criteria
STRATEGIES
Foundation Strategy
Services
Transformation (Command)
Market Sensing (Deal Horizon)
CONTACT US
Higher Order Capital 111 Sandra Muraida Way Suite #100 Austin, TX 78703
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Our mission is to help humans adapt to and benefit from rapid technological innovation.
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